Predictions are always difficult, especially when they deal about the future. Luckily, I have a crystal ball which shows the future (it is a very interesting and powerful tool, only presidents can borrow it). Working with it is not easy, because it shows blurred pictures. But there are future trends which are not surprising: for example that we
There is enormous health potential in our superfruit: the blackcurrant. Stress hero is how it can be defined generally. Therefore, the motto of the last European Blackcurrant conference in Vilnius in 2015 has been “Blackcurrant – the stress hero”. And not surprisingly, the emphasis of the next International Blackcurrant Conference in Ashford will also be
Conference presentations online again! After a few weeks of transition and development of this section, the IBA web-library is now once again fully available for our members! We have collected the presentations of our annual conferences over the past few years. Therefore, your can view whatever information we have got from the researchers, marketers and
More than 1.3 billion inhabitants – all likely to use any kind of product made of blackcurrants! China, the second biggest economic power of the world, has become a major export market for many countries and all sorts of products. Even if its economic growth has started slowing down over the past five years: let’s
